How Softal came to own a $100,000 domain
The story of why we launched apps.deals, how it became a Black Friday destination, and why the domain is now listed at $99,999.
Read moreAbout us - We build products we want to exist
Softal exists to turn thoughtful ideas into products people love to use.
Softal is a portmanteau of ‘Soft’ (from software) and ‘al’ (relating to). Founded by life and business partners with decades of experience in the IT industry, Softal was born from a shared love of making useful, beautifully designed software.
Today, Softal is a small team focused on designing, building, and improving our own products. Staying small helps us move quickly, care deeply about the details, and remain close to the people who use what we make.
- Projects
- 20+
- Experience
- 15Y+
- Users
- 200k+
Our culture - Do what you love and you'll be surprised to see how much you can accomplish.
We are a group of like-minded people who share the same core values.
- Perfection. We have an eye for perfection and strive to never let a single detail slip through the cracks. Just take this website for example, click on different links, open this up on different devices, and see how responsive it is.
- Creativity. Creativity sparks innovation. We encourage each other to challenge the status quo and explore new ideas. This fosters a culture that drives groundbreaking solutions and propels our business forward.
- Quality. We are dedicated to making robust, reliable software that solves real needs and stands the test of time.
From the blog
Our team of experienced developers and designers is passionate about two things: building and learning. In our blog series, we share insights and experiences from our journey.
Softal is officially incorporated in Ireland
May 8, 2026 marks the formal beginning of Softal Limited, but our story of making useful software started nearly two decades earlier.
Read moreHave an idea, a question, or feedback? We’d love to hear it.
Our office
- Dublin
132 Red Arches Road
The Coast, Baldoyle
Dublin, Ireland